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TV, billboard and ad campaign for Nature Trust of British Columbia. The Nature Trust of BC is a leading non-profit land conservation organization in British Columbia. Since 1971 they have acquired more than 500 properties in British Columbia to preserve forever. I developed the brand identity and voice for the organization, and part of the rebrand was to develop a series of ads to raise awareness, and to solicit funding to purchase land to preserve for future generations.
PROTECT BC TV AND HERE TODAY BILLBOARD ADS
Three billboard ads developed into newspaper ads placed into the Globe and Mail, Canada's leading financial daily newspaper, The Here today was also produced as a TV spot.
Three billboard ads developed into newspaper ads placed into the Globe and Mail, Canada's leading financial daily newspaper, The Here today was also produced as a TV spot.
HELP PRESERVE BC BILLBOARD AD (CONCEPT ONLY)
The image shows a scenic route roadside sign with the word "scenic" spray painted out in reference to the logging clearcut in the background. The sign now says "route" as to indicate there is nothing special about the road ahead, and the pristine forest has been lost forever. The scenic route sign is common on North American highways to tell the driver that the road ahead is beautiful, with unspoiled nature and beautiful scenery.
The image shows a scenic route roadside sign with the word "scenic" spray painted out in reference to the logging clearcut in the background. The sign now says "route" as to indicate there is nothing special about the road ahead, and the pristine forest has been lost forever. The scenic route sign is common on North American highways to tell the driver that the road ahead is beautiful, with unspoiled nature and beautiful scenery.
BRANDING
Full rebrand of the Nature Trust of British Columbia logo. The image of the logo represents a Douglas Fir tree, which is the most prominent tree found in the rain forests of the Pacific Northwest. The seed represents renewal, and preserving the future. The colour blue represents water, rain, oceans, rivers and lakes. The green represents trees, land, and the grey colour represents the soil, land and earth.
Full rebrand of the Nature Trust of British Columbia logo. The image of the logo represents a Douglas Fir tree, which is the most prominent tree found in the rain forests of the Pacific Northwest. The seed represents renewal, and preserving the future. The colour blue represents water, rain, oceans, rivers and lakes. The green represents trees, land, and the grey colour represents the soil, land and earth.
PROJECT SCOPE
BRANDING
CONCEPT DEVELOPMENT
ART DIRECTION
COPYWRITING
BRANDING
CONCEPT DEVELOPMENT
ART DIRECTION
COPYWRITING
