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Livingspace is premier destination for European modern furniture in Vancouver marketed to the trade and to the retail consumer market. My task was to maximize awareness of the store and its location, clearly differentiate itself from the competition, create a leadership position within this segment, and get on the “shopping list” of high-end consumers. Livingspace now enjoys a positioning which clearly separates it from the competition while returning the store to its historical market leadership. Traffic has significantly increased, and the proactive plan put in place has kept things moving forward resulting in double-digit sale increases year-to-year.
This was a soft rebrand where we developed the logo wordmark first, and rolled out redesigns of marketing materials on an as-needed basis.
PROJECT SCOPE
IDENTITY DESIGN
PACKAGING
ADVERTISING DESIGN
WAYFINDING
WEBSITE
BRANDING
SOCIAL MEDIA
IDENTITY DESIGN
PACKAGING
ADVERTISING DESIGN
WAYFINDING
WEBSITE
BRANDING
SOCIAL MEDIA
