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B2B advertising campaign marketed to architects for Glotman Simpson, a structural engineering firm based in Vancouver, Canada. They approached us with a need to advertise their expertise in LEED Engineering (Leadership in Energy and Environmental Design). It's the most widely used green building rating system in the world. We developed a campaign based on examples of engineering in nature, and how it applies to a specific building project Glotman Simpson worked on. The majority of magazines we advertised in featured countless images of buildings, where it was very hard to distinguish editorial from advertising. The nature campaign really stood out in each publication to achieve a high retention rate. Glotman Simpson owned this campaign style because no other engineering firm came close to our campaign creative.
PROJECT SCOPE
ADVERTISING
ART DIRECTION
CONCEPT DEVELOPMENT
ADVERTISING
ART DIRECTION
CONCEPT DEVELOPMENT
