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Coast Capital Savings is one of the largest credit unions in British Columbia. Not only do they provide traditional banking services, but they also provide estate planning. If you are not from British Columbia, you may be unfamiliar with the Coast Capital brand. Traditionally the brand has been very tongue-in-cheek with a unique dry humour. Since then, Coast Capital Savings has made moves to be a national credit union, and the brand has been toned down considerably.
PROJECT SCOPE
ADVERTISING
ART DIRECTION
GRAPHIC DESIGN
ADVERTISING
ART DIRECTION
GRAPHIC DESIGN
CAT POSTER
We developed an in-branch poster to promote their insurance service. The idea behind the poster was, you can leave your estate to whomever you want. Originally we sourced a stock photo for the project, but we ended up with a custom photoshoot at a fraction of the stock photography cost. We nicknamed the cat, Cleo-catra.
We developed an in-branch poster to promote their insurance service. The idea behind the poster was, you can leave your estate to whomever you want. Originally we sourced a stock photo for the project, but we ended up with a custom photoshoot at a fraction of the stock photography cost. We nicknamed the cat, Cleo-catra.
Headline: Will preparation: Leave your money to anyone you want.
HOME INSURANCE POSTER
It makes sense that if a bank provides mortgages, they should also provide home insurance to protect your investment. Instead of showing a typical image of people enjoying their home, we showed a house in a packing box surrounded by styrofoam that is protecting your home.
It makes sense that if a bank provides mortgages, they should also provide home insurance to protect your investment. Instead of showing a typical image of people enjoying their home, we showed a house in a packing box surrounded by styrofoam that is protecting your home.
CAR INSURANCE POSTER
Getting a great rate on your car insurance is a bit of a proud moment, and worthy of bragging about it. Why not say that with a vanity licence plate showing you saved money on your car insurance.
Getting a great rate on your car insurance is a bit of a proud moment, and worthy of bragging about it. Why not say that with a vanity licence plate showing you saved money on your car insurance.
Headline: Get car insurance worth bragging about.
VISA POSTER
No one likes credit card fees, especially when it's an annual fee that can be pretty costly. This poster has a double-take in the headline that really makes you think twice about all those fees with a no fee credit card.
No one likes credit card fees, especially when it's an annual fee that can be pretty costly. This poster has a double-take in the headline that really makes you think twice about all those fees with a no fee credit card.
