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Brian Jessel Sport Cars is a small boutique automobile dealership alongside his larger Brian Jessel BMW dealership that sells luxury sport cars. The outdoor billboard ads were located in prominent subway locations in Vancouver, and in magazine ads. The Ferrari magazine ad was for the Vancouver International Wine Festival. The headline "Enjoy a fine Italian whine" is a fun play on the unmistakable high-pitch sound a Ferrari engine makes that always turns heads on the street.
PROJECT SCOPE
ART DIRECTION
ART DIRECTION
